Теоретико-методологические подходы к исследованию развития психики

The paper presents the findings of a theoretical analysis of the correlation between communication phenomena and consciousness, communication and culture, involving basic concepts of mass communication, in which an understanding of its nature, from transfer of information to symbolization and narrativization, is gradually developed. Social communication is viewed as the basic process of building psychosocial identity.

The article uncovers similarities and differences in approaches to finding the meaning of life from the positions of V. Frankl’s existentialism and eudaemonism. In order to illustrate provisions of the letter we used «Personally –oriented concept of happiness», which was developed by the author of the article. It is shown the status of values, which V. Frankl gave to pleasant emotions, serves as a paradoxical proof of hedonistic orientation of logotherapy.