The author uses her original approach to treat the role of personal representations of «Self – Other» in the development, formation, and self-determination of a person, which are constructed at different levels of the subject’s interaction (culture, society, personality). The paper suggests that it is culture and society that create conditions necessary for the development of personality by designing a kind of a socio-cultural matrix, but that it is a person that chooses meaningful reasons and value orientation for the trajectory of his/her spiritual and moral developme