The article gives an analysis and correlation of such concepts as “identity”, “social identity”, “cultural identity”, “sociocultural identity”. Sociocultural identity is examined in the context of multicultural approach to social upbringing, according to which it means for a person to determine his or her identity to cultures and subcultures of those groups to which he or she belongs. ne of the peculiarities of the development of the identity in the modern conditions is a great number of sociocultural identifications of a person, determined by a variety of his social roles, social groups and subcultures, to which he belongs. Social upbringing is to help a young person to develop a coordinated, positive, sociocultural identity and tolerance to someone else’s cultures with the help of realizing his multiculture and free choice of the dominant identity, which secures his own integrity and uniqueness.