The article is based on the data of sociological and psychological pedagogical polls of the citizens of Russia and results of the educational program PISA-2009 and states the presence of reading crisis, decrease of the level of readers’ culture and readers’ competence among Russians. The author detects the set of objective and subjective reasons that cause modern situation of readers’ negativism. He offers conceptual characteristics of the terms «reading», «readers’ development», «readers’ cognition», «readers’ communication», and «readers’ competence».