higher education

The relevance of the research is determined by the insufficient development of theoretical and methodological ideas about hybrid learning as a combined pedagogical technology using both online and face-to-face learning which reduces its potential and makes it difficult to be used in the university education. Purpose: to clarify the nature of hybrid learning as an independent category and methodology of its cognition for more effective use at the present stage and, on this basis, to determine the prospects for its development.

The issue of students’ readiness to use artifi cial intelligence tools in studying is relevant in the context of the comprehensive readiness of higher education for digital transformation in the era of artifi cial intelligence. The purpose of the study is to justify the structural and content model of psychological readiness of university students to use AI tools in academic and research activities. The study hypothesizes the effi ciency of the subject-activity approach for modeling the university students’ psychological readiness to use artifi cial intelligence tools.

The relevance of the study is due to the fact that assessment of intragroup relations is one of the means of studying social and psychological climate in a group; its use allows timely solving the problem of preventing confl icts and tension within the offi cial service group, which will positively aff ect the quality of the service.

Comparative analysis of Russian and German students’ motives of speciality, future profession and place of work choice is given. Cross-cultural differences in Russians and Germans’ motivation are shown. The differences in system of higher education are analyzed.

The purpose of the research is theoretical and empirical study of the educational value of a meme in designing learning materials for higher education. The article presents the arguments supporting the necessity to use hypertextuality, multimedia, interactivity, and edutainment technologies as the ways to transform learning materials in literature studies in the course of training primary school teachers. The study proves the necessity to supplement the linear verbal content of the lecturer with a multicultural visual support.