higher education

The relevance of the study is due to the fact that assessment of intragroup relations is one of the means of studying social and psychological climate in a group; its use allows timely solving the problem of preventing confl icts and tension within the offi cial service group, which will positively aff ect the quality of the service.

Comparative analysis of Russian and German students’ motives of speciality, future profession and place of work choice is given. Cross-cultural differences in Russians and Germans’ motivation are shown. The differences in system of higher education are analyzed.

The purpose of the research is theoretical and empirical study of the educational value of a meme in designing learning materials for higher education. The article presents the arguments supporting the necessity to use hypertextuality, multimedia, interactivity, and edutainment technologies as the ways to transform learning materials in literature studies in the course of training primary school teachers. The study proves the necessity to supplement the linear verbal content of the lecturer with a multicultural visual support.