Educational Acmeology. Developmental Psychology

Izvestiya of Saratov University.

ISSN 2304-9790 (Print)
ISSN 2541-9013 (Online)

For citation:

Vorobieva A. E., Akbarova A. A. Youth's Behavior and Emotional Experience in Shopping and Entertainment Centers. Izvestiya of Saratov University. Educational Acmeology. Developmental Psychology, 2015, vol. 4, iss. 3, pp. 256-259. DOI: 10.18500/2304-9790-2015-4-3-256-259

This is an open access article distributed under the terms of Creative Commons Attribution 4.0 International License (CC-BY 4.0).
Full text:
(downloads: 82)
Article type: 

Youth's Behavior and Emotional Experience in Shopping and Entertainment Centers

Vorobieva Anastasia E., Institute of Psychology RAS
Akbarova Anastasia A., Institute of Psychology RAS

We listed the main problems that are considered in the studies of shopping and entertainment centers in different fields of humanitarian knowledge. We have shown a noticeabble deficit of psychological research and a noticeable obviousness pf psychological mechanisms that guarantee the popularity of shopping and entertainment centers. We offered the results of an empirical study that was made on a sample of young people (N = 100 people, aged 18-30) using the following diagnostic methods: author questionnaire to study the behavious and the emotional experiences in a shopping and center, Schwartz value questionnaire, a questionnaire for the diagnosis of the level of depression. We have found out that the attitude to shopping and entertainment centers is emotionally charged, for some groups of consumers visiting a shopping and entertainment center is a free time activity that is preferred over museums and theatres. The applied aspect of the problem under investigation can be implemented in making culturally enriching ways to communicate with the consumer, developing prevention measures against the effects of merging ecomonic and recreational behavior.


1. Il'in V. I. Obshchestvo potrebleniya: teoreticheskaya model' i rossiyskaya real'nost' (Consumer society: theoretical model and Russian reality). Mir Rossii (Universe of Russia), 2005, vol. 14, no. 2, pp. 3-39 (in Russian).

2. Mikhaylova O. I., Gurova O. Yu. Potrebitel'v molle: mezhdu svobodoy vybora i prostranstvennymi ogranicheniyami (Consumer in a mall: between freedom of choice and space limitations). Zhurn. sotsiologii i sotsial'noy antropologii (The Journal of Sociology and Social Anthropology), 2009, no. 1, pp. 52-65 (in Russian).

3. Anderkhill P. Mesto deystviya - torgovyy tsentr: Yavnye i skrytye priemy privlecheniya pokupateley (Mall is place of action. Vivid and hidden techniques of consumer attraction). Moscow, 2011. 218 p. (in Russian).

4. Astratova G. V. Sovremennyy potrebitel' tovarov i uslug, realizuemykh v torgovykh tsentrakh: problemy i perspektivy (Modern consumer of goods and services in malls: problems and perspectives). Ekaterinburg, 2007. 320 p. (in Russian).

5. Smirnova T. N. 100prichin, pochemu my lyubim torgovye tsentry (100 reasons why we love malls). Moscow, 2008. 223 p. (in Russian).  

Short text (in English):
(downloads: 62)