The purpose of the study is to identify the features of the subjective images of an ideal woman and wife due to the age of men and their inherent types of subject regulation. The hypothesis was tested that the images of the ideal woman and the wife in men will be influenced by both their age and the type of their subjective regulation. The study was conducted among men of Naberezhnye Chelny, the total number of subjects was 120 people. The age of the subjects ranged from 18 to 55 years. The questionnaires “Autonomy–dependence” and “Masculinity– femininity” were used.