society

The author uses her original approach to treat the role of personal representations of «Self – Other» in the development, formation, and self-determination of a person, which are constructed at different levels of the subject’s interaction (culture, society, personality). The paper suggests that it is culture and society that create conditions necessary for the development of personality by designing a kind of a socio-cultural matrix, but that it is a person that chooses meaningful reasons and value orientation for the trajectory of his/her spiritual and moral developme

The article suggests the data of theoretical and empirical research of the problems of sportsmen resistance to factor-influence caused by the influence of society he/she is directly interacting in the course of his/her activity. Traditionally the members of this society are coaches, team-mates, competitors, and specialists of the present area: all these people are the carriers of social opinion on the level of sportsman readiness and his competitive opportunities.

The article suggests the data of theoretical and empirical research of the problems of sportsmen resistance to factor-influence caused by the influence of society he/she is directly interacting in the course of his/her activity. Traditionally the members of this society are coaches, team-mates, competitors, and specialists of the present area: all these people are the carriers of social opinion on the level of sportsman readiness and his competitive opportunities.

The paper presents the findings of a theoretical analysis of the correlation between communication phenomena and consciousness, communication and culture, involving basic concepts of mass communication, in which an understanding of its nature, from transfer of information to symbolization and narrativization, is gradually developed. Social communication is viewed as the basic process of building psychosocial identity.