moral self-determination

The role of the moral qualities of the person in professional work was analyzed in the article. A comparative study of moral self-determination of the future specialists (students of the last courses) in advertising, psychology, economics and management was fulfilled (n = 145). The method «Personal moral self-determination» and the author’s method for evaluation of psychological indicators of advertisement effectiveness were used. The most positive moral position is typical for psychologists, and the most negative – for economists.

The purpose of the study presented in the article is an empirical study of the relationship between characteristics of moral selfdetermination and various forms of social activity of young people. The study involves students (N = 236): high school students (n = 118) and university students (n = 118) of Saratov and Saratov Oblast (Russia) aged from 17 to 19 years. We use the following techniques as methodological tools: a questionnaire aimed at registering various forms of social activity and the degree of its manifestation (R. M. Shamionov, I. V. Arendachuk, E. E.