идеал

The article is focused on the concept «personality image» in historical and pedagogical context. The concept includes some qualities of an advocate of the ideals of culture and goals of education. Its content and methodological significance in the system «culture-education», its place in the pedagogical terminology inventory and correlation with the concepts «goal of education», «pedagogical ideal» are under analysis in the article.

From the perspective of the subject-activity theory by S.L. Rubinstein and reflexive activity approach developed by E.I. Kuzmina, which became the methodological basis of our experimental study of self-esteem, aspiration level and value orientations, we clarified the psychological content and substantiated the dialectical unity of these central personality phenomena, showed the heuristic possibilities of their comprehensive research for a deeper understanding of the development of an individual.