The article is dedicated to the 90th birthday of an outstanding scientist, a wonderful and bright man Vladimir Ivanovich Strakhov (1932–2021). His professional life was inextricably linked with Saratov State Pedagogical Institute named after K. Fedin and the SSU named after N. G. Chernyshevsky. Scientific interests of V. I. Strakhov lay in the field of psychology of attention, pedagogical psychology, psychology of sports, literary, musical and other types of creativity.