Theoretical problems of studying of development of social activity and creativity of students in aspect of social creativity are stated, interference of studied concepts is shown and reasoned. Results of the empirical research executed on the basis of ULGPU are presented, selection was made by 90 students, with use of diagnostic tools: test of creative thinking E. P. Torrensa; test of the remote associations of S. Mednik; technique for studying of a sotsializirovannost of the identity of M. I. Rozhkov; method of expert evaluations and so forth.