The article presents theoretical analysis of the Hero’s role at personal, social, and cultural levels of analysis. The article examines psychological theories and concepts, which cause problems in the interaction between «I» and «Other». It also shows the perspectiveness of studying Hero’s image as an ethical and axiological standard, indicator of cultural level of social development. The article shows that representations of the Hero are transformed under the influence of different factors, but at the same time they always act as a sense bearing meaning, i.e.
