The article analyzes the theoretical approaches to understanding problems of family identity. The author discovered the dependence of well-being in the marriage from which the identity (personal or family) exists in humans. The sample consisted of 40 respondents (20 childless families with experience of 1 month - 3 years and 20 families with children with experience of 18-23 years). The use of complex techniques - «test questionnaire satisfaction with marriage» (Stolin) and «Who am I?» (M. Kuhn, T.
