The article presents the results of social age norms study by means of qualitative data analysis. The authors suggest definition and the list of basic functions of social norms. Sample group of empirical research were represented by three age groups (7 people in each, total - 21 people.): early adulthood (20-40 years), middle adulthood (40-60 years), 37and late adulthood (60 years and older). The method of investigation is a semistructured interview.
