The article presents empirical research materials devoted to universal and culture-specific peculiarities of interconnection between social activity and personal subjective well-being. The study was performed on the selected sample is proportional to the representatives of Russian and Tatar youth (Russian and Tatar students of Saratov State University and Tatar students of Nizhnekamsk Branch of Mosciw Humanitarian-Economic Institute of the Republic of Tatarstan; n = 120, males and females, aged 18–20 y.o.).