The article discusses the role of natural and artificial smells in regulation of social interaction. It is pointed out that olfactory self-representation is not only cultural, but socio-psychological phenomenon as well. The article presents results of the empirical study of gender socio-psychological characteristics of olfactory self-presentation of a personality that has been carried out on a sample of 170 persons (90 men and 80 women aged 18–55 years old).
