individuality

The most general law underlying a phenomenon style allocate communication between various elements of system. The style system has multilevel structure: its various hierarchical levels represent a number “subsystems” in relation to the “higher”, wider system. Thus, style acts as a certain way of functioning of system and as whole, having the structure, unity of separateness (components).

The article presents data regarding theoretical analysis of implementation of the two major approaches to the term «individuality», which were adopted by Soviet and post-Soviet ideology. The author developed level-based structure of the theoretical model - «Personoriented concept of happiness», which allows to incorporate both versions, where the first version is hierarchically subordinate to the second version.