The article presents generalized analysis data of the subjective wellbeing research factual material, which was carried out from the perspective of ethno-psychology and testifys to a variety of forms, factors, and determinants of subjective well-being and reflect ethno-cultural peculiarity of interaction between human being and the society under conditions of globalization. The article states the main tendencies in the emergence and development of ethno-psychology of subjective wellbeing.
