The article is dedicated to the problem of realizing responsibility for wellbeing of the aged people by the generation of 30-40 years old Russians. They are being called the «pragmatists’ generation» within social discourse and media quite often. The sources’ analysis has detected a number of problems being researched by science which deal with relationships between younger and older generations within Russian society. Among them are devaluation of old age in youths’ minds, increasing sociocultural distance, «Fathers and Sons» conflict etc.