нравственные стратегии

The role of the moral qualities of the person in professional work was analyzed in the article. A comparative study of moral self-determination of the future specialists (students of the last courses) in advertising, psychology, economics and management was fulfilled (n = 145). The method «Personal moral self-determination» and the author’s method for evaluation of psychological indicators of advertisement effectiveness were used. The most positive moral position is typical for psychologists, and the most negative – for economists.

The theoretical background of the research problem is presented, the importance of the factor of professional activity in the moral self-determination is proved and the choice of professional groups included in the study is justified. The results of an empirical study carried out on a sample of students of the faculties of psychology, economics, advertising (n = 114, 18–35 years old) using the au­thor’s methodology «Personal moral self-determination» (A. E. Vo­robieva and A. B. Kupreichenko).