возрастные нормы

The article presents the results of social age norms study by means of qualitative data analysis. The authors suggest definition and the list of basic functions of social norms. Sample group of empirical research were represented by three age groups (7 people in each, total - 21 people.): early adulthood (20-40 years), middle adulthood (40-60 years), 37and late adulthood (60 years and older). The method of investigation is a semistructured interview.

The article explains the necessity of integration of socio-psychological and age approaches to the phenomenon of age norms. It has been proposed to introduce the concept of «socio-age norms» that are defined as constructed in the course of social interaction and conscious representations of attitudes, behaviors, values, inherent in the specific age group to help meet the needs in social and self-efficiency. In order to verify it the empirical study has been implemented.