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The paper aims at identifying characteristics of the manifestation of the «analyticity – syntheticity» cognitive style in the typology of subjective regulation. The study tested a hypothesis that people with the autonomous type of subjective regulation tend to have a synthetic cognitive style, while people with the dependent type of subjective regulation demonstrate an analytical cognitive style. The study sample included 100 employees of an insurance company, 25–50 years old, represented equally by males and females.

The purpose of the study is to identify the features of the subjective images of an ideal woman and wife due to the age of men and their inherent types of subject regulation. The hypothesis was tested that the images of the ideal woman and the wife in men will be influenced by both their age and the type of their subjective regulation. The study was conducted among men of Naberezhnye Chelny, the total number of subjects was 120 people. The age of the subjects ranged from 18 to 55 years. The questionnaires “Autonomy–dependence” and “Masculinity– femininity” were used.

The article presents the results of the study on the characteristics of decision-making by young men and women with independent and dependent types of subjective regulation. It is shown that along with the widely discussed factors influencing the decision-making such as situation and personal characteristics, another factor has a significant influence, although it is practically not described in psychological literature. It is about how the subject will implement the alternative chosen by him/ her.