The article shows results of the empirical study of axiological structure in correlation to non-normative speech behavior, which has been made on a proportionally matched sample of youth with normative and non-normative speech behavior. Within the framework of the study, we used methods for studying personal values by S. Schwartz and U. Bilski, adapted by V. N. Karandyshev, original questionnaire for studying inclination to non-normative speech behavior, and methods of comparative and correlative analysis.
