The article presents theoretical analysis of the main approaches to the problem of personal motivational sphere. It views interconnections between motivation and professional’s self-consciousness, personal and professional development of a person. The study proves the viability of studying gender peculiarities of modern youth’s motivational sphere. Utilization of psychodiagnostic methods, which include Sandra L. Bem’s “Bem Sex Role Inventory” (BSRI), A. A. Rean and V. A. Yakunin’s “Method for diagnostics of academic motivation in students”, V. V.
