эгоизм

The article presents data regarding theoretical analysis of implementation of the two major approaches to the term «individuality», which were adopted by Soviet and post-Soviet ideology. The author developed level-based structure of the theoretical model - «Personoriented concept of happiness», which allows to incorporate both versions, where the first version is hierarchically subordinate to the second version.

The author presents theoretical views and experimental results, which question M. Seligman's statement concerning the necessity of a person's attachment to something outer and bigger than herself in order to achieve meaning in life. In the frame of the author's theoretic conception, meaning is achieved with the help of realization of something inner, smaller and higher, not bigger and outer. Numerous positive correlations between the «meaning» and the «egoism» constructs are much stronger than between meaning and altruism.

The article uncovers similarities and differences in approaches to finding the meaning of life from the positions of V. Frankl’s existentialism and eudaemonism. In order to illustrate provisions of the letter we used «Personally –oriented concept of happiness», which was developed by the author of the article. It is shown the status of values, which V. Frankl gave to pleasant emotions, serves as a paradoxical proof of hedonistic orientation of logotherapy.